Color Palette
Master Palette
We are black and gold! We use white as needed to emphasize those two colors.
Our logo should only be displayed in our master colors. In contrast to it’s counter part color. Gold logo on black is preferred. A piece of visual collateral should be made up of 50% in total of black or gold, and 25% of it’s counter part for a total of 75%. The counterpart of the main chosen color should be the headline and body copy can include white. Color is one of the most important elements of PHSC’s brand identity. It’s important that the PHSC Master Color Palette remains consistent across printed materials and electronic formats. Master Color specifications are given in Pantone (PMS), CMYK, RGB and web values to accommodate a range of technical and media considerations.
Black
RGB: 0/0/0
CMYK: 75/68/67/90
HEX: #000000
PANTONE: Black C
Gold
RGB: 230/187/0
CMYK: 11/24/100/0
HEX: #e6bb00
PANTONE: 7406 C
White
RGB: 255/255/255
CMYK: 0/0/0/0
HEX: #ffffff
Preferably only to be used in print cases limited to black and white or product merchandise printing.
Secondary Support Palette
The purpose of the Secondary Color Palette is to offer flexibility to balance the need for consistency while building brand recognition. The secondary palette must be used in support of the Master Palette, not in place of it.
Missing text description of palette
Color Palette Breakdowns
Incorrect usage compromises the integrity of the brand. Based on the Color Bridge Coated—The Plus Series Pantone Book values.