You Are the Brand

Our brand is our culture, principles, reputation, and the stories we tell to influence opinions. We all deliver a brand experience to our community through our interactions with others, through customer service, advertising, marketing, public relations, and our visual identity. By sharing information and stories about the College with our community, and being consistent with our messaging, we encourage quick recognition and build our reputation.

Key Components of Our Brand

The PHSC Brand Promise

PHSC will inspire engagement and motivate students to reach their potential through affordable and quality higher education programs. 

Brand Personality

  • Authentic
  • Caring
  • Encouraging
  • Engaging
  • Innovative
  • Optimistic
  • Progressive

Guiding Philosophy

Pasco-Hernando State College believes in the power of education. Committed to an open-door policy, the College supports the pursuit of knowledge and provides accessible and affordable opportunities for all students to reach academic and career goals.

The College embraces diversity and values the contributions of our students, faculty and staff, and the unique communities within our district. Embracing a student-centered environment lies at the heart of our mission.

Through continuous assessment, self-evaluation, and improvement, PHSC encourages the participation of the College community in the development of a shared vision.

We believe all students, faculty, staff, district residents and community leaders, through meaningful discourse, can make significant contributions toward the attainment of PHSC’s goals and the future advancement of the College.