Brand

Brand

You Are the Brand

Our brand is our culture, principles, reputation, and the stories we tell to influence opinions. We all deliver a brand experience to our community through our interactions with others, through customer service, advertising, marketing, public relations, and our visual identity. By sharing information and stories about the College with our community, and being consistent with our messaging, we encourage quick recognition and build our reputation.

Key Components of Our Brand

The PHSC Brand Promise

PHSC will inspire engagement and motivate students to reach their potential through affordable and quality higher education programs. 

Brand Personality

  • Authentic
  • Caring
  • Encouraging
  • Engaging
  • Innovative
  • Optimistic
  • Progressive

Guiding Philosophy

Pasco-Hernando State College believes in the power of education. Committed to an open-door policy, the College supports the pursuit of knowledge and provides accessible and affordable opportunities for all students to reach academic and career goals.

The College embraces diversity and values the contributions of our students, faculty and staff, and the unique communities within our district. Embracing a student-centered environment lies at the heart of our mission.

Through continuous assessment, self-evaluation, and improvement, PHSC encourages the participation of the College community in the development of a shared vision.

We believe all students, faculty, staff, district residents and community leaders, through meaningful discourse, can make significant contributions toward the attainment of PHSC’s goals and the future advancement of the College.
 

Clubs and Organizations

Clubs and Organizations

Student-Run Clubs and Organizations

All student club and organizations materials are to be created by the club or organizations under the guidance of Student Life and Leadership.

Students may:

  • Use “PHSC” in the names of their clubs and organizations
  • Use PHSC’s black and gold colors and secondary colors in the logos
  • Design custom marks for their clubs and organizations

Students may not:

  • Use any of PHSC’s official logos
  • Create a social media account without the approval of the Office of Marketing and Communications
  • Add art elements to any PHSC logo  
  • Use PHSC logo on personal business cards (Business cards are used to identify faculty or staff of the College)

 

Social Media

All official PHSC social media accounts/pages and any/all other platforms using the PHSC moniker, name, logo, spirit logo, or any variation of said name or logo(s), are the responsibility of the Office of Marketing and Communications working with the assistance and guidance of Institutional Technology.

Below are the steps for student club/organization social media account creation:

  1. New student club/organization social media account requests must be submitted for approval, approved by the appropriate Student Life staff, with a request processed through a Marketing request, found on PHSC's Intranet.

  2. The Senior Director of Marketing and Communication will decide whether a club or organization shall be granted an official college affiliated social media account based on current best practices, potential for regular use and intended purpose.

  3. The PHSC seal, logo, or spirit logo may not be used by any social media account that is not Included in PHSC’s official social media account family.

  4. Upon approval of requested account(s), profile pictures and cover photos shall be submitted to the Graphic Designer for approval via the Marketing Request accessible on PHSC's Intranet.

  5. Initial account managers, nominated by department heads, are subject to approval by the Office of Marketing and Communications.

Promotional Materials

To receive promotional materials for student clubs and organizations, please get in touch with the Student Life and Leadership department. The Office of Marketing and Communications does not supply promotional materials for clubs and organizations.

Official Materials

Official Materials

Official College Marketing Materials

Official Marketing materials for the college are to be created by the Office of Marketing and Communications. This is including any items that are public facing or distributed into the community.