Spirit Brand

PHSC Spirit Brand

The PHSC Spirit Logo is relatable to PHSC students, providing a sense of belonging and identity with the College. It conveys bold confidence, fearlessness, and impressive courage—all characteristics that we value here at Pasco-Hernando State College. A solitary predator by nature, the bobcat represents a culture of persistence and adaptability in an ever-changing environment.

The PHSC Spirit logo is used by PHSC Athletics and PHSC Student Life and Leadership. It can also be used on PHSC promotional items, with the permission of PHSC Office of Marketing and Communications.

Master Palette

Color is one of the most important elements of PHSC’s brand identity. It’s important that the master color palette remains consistent across printed materials and electronic formats. Color specifications are given in Pantone (PMS), CMYK, and RGB values to accommodate a range of technical and media considerations. Secondary support palette remains the same. 

PHSC Spirit Gold

 

PHSC Black

 

PHSC White

 

Clear Space

All PHSC Spirit logos must always have enough uninterrupted space, also known as clear space surrounding it. When positioning the logo near text, image-heavy applications, or edges of the page, always maintain the minimum area of protection space. The minimum area of protection between the logo and any other creative elements on any piece is 0.75’’ inches (illustrated below).

No more than one logo should appear or display on the same product/material.

Primary Spirit Logos – Horizontal

Black Wordmark

Black and White Version

White Wordmark

One Color Version Example

Primary Spirit Logos – Vertical

Black Wordmark

White Wordmark

Also available in one color and black and white.

Secondary Spirit Logos – Vertical

Black Monogram

White Monogram

Also available in one color and black and white.

Secondary Spirit Logo – Vertical

Black Wordmark

White Wordmark

Also available in one color and black and white.

Secondary Spirit Logo – Horizontal

Black Wordmark

White Wordmark

Also available in one color and black and white.

Spirit Logo – Improper Logo Treatments

Consistency is key when establishing and maintaining the integrity of a brand. Do not make any modifications to the PHSC Spirit Logo or its additional elements without prior approval from the Marketing and Communications Office. The following examples show just a few improper modifications that would compromise brand integrity.

Do not change the color of the bobcat.

Do not reverse the direction of the bobcat.

Do not distort the bobcat.

Do not used unapproved fonts.

Do not skew the elements.

Do not rotate the elements.

Do not add elements to the bobcat.

Do not use on unapproved backgrounds.

Do not manipulate the one color options.

Typography

Consistent typography is a crucial piece of the PHSC brand. The following fonts and intended usage are provided below to ensure consistency when developing new elements.

• Be True to Your School—Font used for Bobcat wordmark.
• College Block—Non-outlined font used for sports names underneath Bobcat wordmark.
• Fjalla One—Font used for “Pasco-Hernando State College” under sports name.
• Helvetica Neue Family—Font used for body copy.

Spirit Accent Elements

Brand personality is just like the personality of human beings. Accent elements evoke emotional or personal qualities that we associate with our spirit brand. Elements of the brand identity including the color of the logo and the typography on the brand name add to the personality.

These recognizable and simple spirit personality elements help enhance brand awareness, enhance associations, and encourage positive emotions and feeling.

Spirit Personality Accent Elements

 

 

 

Consistency is key when establishing and maintaining the integrity of a brand. The following examples show just a few improper paw print modifications that would compromise brand integrity.

Do not change the color of the paw print.

Do not use a different paw print.

Do not distort the paw print.

Do not add images or text to the center.

Do not add letters or images to the toe print.

Do not use as bullets or text character.

Do not use to create a border or divider.

Do not use alone on promotional items.

Do not use in conjunction with any bobcat figure.

PHSC Athletics Mascot

Please contact the Office of Marketing and Communications for usage information if for other than athletics or merchandise purposes.

Bobcat Lunge with Wordmark and Sports Name - Athletics

 

 

Bobcat Lunge with Wordmark and Sports Name - Baseball

 

 

Bobcat Head Side with Script Wordmark - Baseball Only

 

 

Lobster

Font used for Bobcat script wordmark.

Bobcat Lunge with Wordmark and Sports Name - Basketball

 

 

Bobcat Lunge with Wordmark and Sports Name - Softball

 

 

Bobcat Lunge with Wordmark and Sports Name - Soccer

 

 

Bobcat Lunge with Wordmark and Sports Name - Cross Country

 

 

Bobcat Lunge with Wordmark and Sports Name - Flag Football

 

 

Bobcat Lunge with Wordmark and Sports Name - Volleyball

 

 

 

 

 

 

Bobcat Lunge - Front

Bobcat Lunge - Side

Athletics and Merchandise Only Spirit Treatments

Consistency is key when establishing and maintaining the integrity of a brand. Do not make any modifications to the PHSC Spirit Logo or its additional elements without prior approval from the Office of Marketing and Communications.

The following examples show just a few merchandise options.